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7 Tips for Managing and Maximizing Content in Social Media
“Content is fire. Social media is gasoline.” Jay Baer uses this analogy to explain the idea that content is the main substance in any digital marketing campaign; social media channels ignite that...
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5 Quick Fixes for Brand Blogs
One has to wonder whether blogs will ever get old. For close to two decades these journal-style sites have found favor with consumers, drawing regular readers and spawning everything from new platforms...
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Twitter and Apple Are Changing the Way We Shop
As many retail marketers shift their mindset from the dog days of summer to preparations for the forthcoming holiday season, two important announcements made this week remind us of the importance that...
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Whole Foods’ Experiential Campaign Educates and Engages Consumers
Second Story, a SapientNitro-owned interactive studio, has launched an experiential campaign at Whole Foods Market’s newest location in the Atlanta suburb of Alpharetta. The interactive campaign...
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It’s Time to Experiment with Experiential Marketing
We’ve witnessed a number of marketing trends in recent months, from brand publishing and visual storytelling to partnering with social influencers and distributing content through mobile apps. The...
View ArticleMacy’s and Whole Foods Bring Ad Powered Car Charging to the West Coast
Consumers on the West Coast can charge their electric vehicles (EV) for free, since new charging stations are paid for with advertising by brands like Macy’s and Whole Foods. Inspired by Google and its...
View ArticleTweets of the Week: Soccer and Sharks, Chicken and Chocolate
Defeating Japan for the title, the U.S. women’s soccer team dominated both the World Cup and Twitter on Sunday. In the six hours following the game, there were 2.8 million Tweets about the World Cup...
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Tweets of the Week: Holidays for lovers, presidents, winos
Tweets of the Week returns right in time for several important holidays: Valentine’s Day, Presidents Day and National Drink Wine Day. Our “of the week” rotation couldn’t have come back to Tweets at a...
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What’s in a name? (…not much)
You’d never choose a car based just on a name, so why choose audiences that way? Making targeting decisions based on segment names degrades the data’s quality. Brands invest substantial time and effort...
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Brands’ Snapchat handles: ClickZ’s master list
If you want to see a brand’s Snapchat Stories, you have to know exactly what its username is. It’s not always clear, so ClickZ has compiled this list for you. Seventeen brands with stellar Snapchat...
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